Wednesday, May 23, 2012 10:42 AM SAST

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

Articles About Advertising

Yahoo under Levinsohn seen shifting to content, advertising

By Reuters

With two of its most distracting conflicts resolved in the past week and a half, Yahoo Inc hopes its new interim chief executive can focus on the biggest challenge of all: turning the company into a digital entertainment destination that wins back the advertising dollars flowing elsewhere. (1:00 am)

MORE TOPICS: NETFLIX, RUPERT MURDOCH, FACEBOOK, COURT, NEW YORK, VIACOM

Pomegranate
POM Juice Lawsuit: 5 Other Companies Accused Of False Advertising

By IBTimes

Pomegranate juice peddler POM Wonderful lost a lawsuit filed by the Federal Trade Commission claiming the company used deceptive advertising in claiming its juice could treat or prevent certain illnesses. (11:54 pm)

MORE TOPICS: ADMINISTRATIVE LAW, LAWSUIT, CANCER

MLPs = Good Returns in All Markets: Darren Schuringa

By Street Wise Reports

With interest rate yields so low, it's not surprising that more investors are flocking to the excellent income and relative downside stability afforded by Master Limited Partnerships and related ETFs. (11:42 pm)

MORE TOPICS: NYSE, FIXED-INCOME, RETAIL, MANAGEMENT, INVESTMENT, CONGRESS

Wall Street struggles to find Facebook's worth

By Reuters UK

In its three days of trading, Facebook's stock has dropped 18 percent from its $38 (24 pounds) issue price. For the thousands of investors that bought at the IPO, that's bad enough, but one analysis of its earnings prospects suggests it could get a lot worse - more like $10 a share. (11:35 pm)

MORE TOPICS: GENERAL MOTORS, SEC, MORGAN STANLEY, FACEBOOK, RETAIL

Facebook shares hit again as valuation doubts rise

By Reuters

The selloff in Facebook's shares deepened on Tuesday, as investors continued to question the stock's valuation after Reuters reported that underwriters cut their revenue forecasts for the company before the IPO. [ID:nL4E8GM35V]. (4:14 pm)

MORE TOPICS: MORGAN STANLEY, FACEBOOK

Insight: Morgan Stanley cut Facebook estimates just before IPO

By Reuters

In the run-up to Facebook's $16 billion IPO, Morgan Stanley, the lead underwriter on the deal, unexpectedly delivered some negative news to major clients: The bank's consumer Internet analyst, Scott Devitt, was reducing his revenue forecasts for the company. (May 22)

MORE TOPICS: SEC, GOLDMAN SACHS, JPMORGAN CHASE, MORGAN STANLEY, FACEBOOK, RETAIL

Insight - Morgan Stanley cut Facebook estimates just before IPO

By Reuters UK

In the run-up to Facebook's <FB.O> $16 billion IPO, Morgan Stanley <MS.N>, the lead underwriter on the deal, unexpectedly delivered some negative news to major clients: The bank's consumer Internet analyst, Scott Devitt, was reducing his revenue forecasts for the company. (May 22)

MORE TOPICS: SEC, GOLDMAN SACHS, JPMORGAN CHASE, MORGAN STANLEY, FACEBOOK, RETAIL

Apple still dominates world's top brands: study

By Reuters

Apple <AAPL.O> has maintained its place as the world's most valuable brand over the past year, leading a group of technology-related companies that dominate the top 10, according to a study published on Tuesday. (May 22)

MORE TOPICS: CHINA, MICROSOFT, IPHONE, IBM, STEVE JOBS, FACEBOOK

Business Group Bats for a Complete South Australia Rebrand

By IBTimes AU

The name South Australia was not attractive enough and a business group is firmly convinced state authorities should consider a complete rebrand to lure more investments and possibly more tourists. (May 22)

MORE TOPICS: AUSTRALIA, SOUTH AFRICA, CRICKET

Yahoo to sell an Alibaba stake for $7.1 billion, shares rise

By Reuters

Chinese Internet entrepreneur Jack Ma's Alibaba Group is buying back up to half of Yahoo Inc's 40 percent stake for $7.1 billion in a deal that moves the Chinese e-commerce leader closer to a public listing. (May 21)

MORE TOPICS: CHINA, GOOGLE INC., CALIFORNIA, FACEBOOK, JAPAN, NEW YORK