Audience Overview
C-Level & Senior Executives
Business Decision Makers
Affluent Consumers
Large Companies & Enterprise
Active Investors
Technology Decision Makers
Active Online
Audience Overview
IBTimes.com reaches C-level business executives, technology decision makers, and affluent investors as a significant part of the 3 million unique monthly visitors. Business decision makers are among the most difficult demographic to reach, but can be reached easily through the many marketing opportunities on IBTimes.com.
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Unique Visitors |
3MM |
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• |
25-54 Years Old |
65.2% |
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• |
Household Income $100k+ |
32% |
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Professionals |
49% |
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Male |
68% |
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Access from work |
74% |
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• |
Active Online Customers (Shopped online in the last 6 months) |
94% |
C-Level & Senior Executives
IBTimes.com reaches senior executives seeking to grasp the business world, day by day. Our in-depth features highlight the day's hottest topics, and our regularly updating news provides business information as it unfolds. Senior executives rely on IBTimes.com to provide guidance on today's economic indicators.
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C-Level Executive |
32,158 |
| |
• |
EVP / SVP / VP |
123,862 |
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• |
Senior Management |
369,462 |
| |
• |
Division Director |
34,491 |
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• |
Any Business Decision Maker |
1,204,594 |
Business Decision Makers
Business Decision Makers routinely read IBTimes.com for the raw information for them to make the proper business decisions. Without knowing what is happening in the business world, with analysis and features to accompany it, the decision makers would be at a loss when it comes time to make decisions.
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C-Level Executive / Owner – Any Company Size |
32,158 |
| |
• |
Senior Management – Any Company Size |
369, 462 |
| |
• |
Any Business Decision Maker / Influencer |
1,204,594 |
Affluent Consumers
IBTimes.com readers are often successful in business, and often purchase high-ticket items and utilize various financial services.
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• |
Household Income $150K |
368,301 |
| |
• |
Owns Luxury Car |
692,610 |
| |
• |
Owns Any Platinum Credit Card |
1,104,285 |
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• |
Any Foreign Vacation Destination – Last 2 Years |
1,350,668 |
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• |
Current Market Value of Portfolio – $1 million |
171,476 |
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Owns Any Securities – Last 12 Months |
2,349,471 |
Large Companies & Enterprise
Over 650,000 of IBTimes.com's monthly visitors work in companies with over 500 employees. There are over 32,000 C-Level executives or company owners who read IBTimes.com each month.
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C-Level Executive / Owner – Corporate |
32,158 |
| |
• |
Senior Management – Corporate |
122,609 |
| |
• |
Headcount in Organization – 500 |
1,679,910 |
| |
• |
Headcount in Organization – 1000 |
1,396,124 |
| |
• |
Headcount in Organization – 2000 |
1,237,178 |
Active Investors
IBTimes.com offers market research and analysis to help investors invest their money wisely. Our feature articles provide in-depth information about markets and companies, an indispensable tool for equity traders.
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Household Income $150K |
368,301 |
| |
• |
Current Market Value of Portfolio – $500K |
246,892 |
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• |
Has a Brokerage Account |
1,435,961 |
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Purchased Online Last 6 Months – Mutual Funds – Bond |
164,491 |
| |
• |
Purchased Online Last 6 Months – Mutual Funds – Stock |
289,301 |
Technology Decision Makers
Technology decision makers choose which technology solutions their companies should adopt, often reaching into the millions of dollars. Technology decision makers read IBTimes.com to get the latest news about the latest technology.
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• |
Job Dept. IT / IS / MIS |
318,206 |
| |
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Any Business Decision Maker / Influencer |
1,204,594 |
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• |
IT Technology Consulting Services DM / Influencer |
301,931 |
Active Online
IBTimes.com readers are often avid internet surfers, using the internet both at work and at home, and for purchasing small and large items on the internet alike. IBTimes.com readers are often more tech-savvy and have an appreciation for e-commerce.
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Access from work |
74% |
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Active Online Customers (Shopped online in the last 3 months) |
94% |
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